Creating professional press releases no longer requires extensive PR expertise or expensive agencies, thanks to free AI-powered tools that streamline drafting, editing, and distribution. These tools leverage natural language processing to generate media-ready content in minutes, offering templates, tone adjustments, and even journalist targeting—all without upfront costs. While free versions often include limitations like word counts or watermarks, they provide sufficient functionality for startups, freelancers, and small businesses to craft compelling announcements. The best options balance ease of use with customization, ensuring press releases maintain brand voice while meeting journalistic standards.

Key findings from the search results:

• Copy.ai and Easy-Peasy.AI offer dedicated free press release generators with customizable templates and multi-language support ^[6][9]
• Hypotenuse AI and Grammarly provide free tiers for generating and refining press release drafts, with Grammarly emphasizing tone and clarity ^[2][10]
• Canva Magic Studio integrates AI for designing visual press kits, while GWI Spark offers data-driven audience insights to tailor messaging ^[2][3]
• ChatGPT (free version) remains a popular choice for research and drafting, though it requires manual formatting for PR standards ^[2][4]

Top Free AI Tools for Press Release Creation

Press Release Generators with Free Tiers

Free AI press release generators eliminate the blank-page problem by providing structured templates and automated drafting. These tools typically require minimal input—such as company name, key announcement details, and target audience—to produce a full draft. While free versions may limit exports or advanced features, they’re ideal for testing messaging or creating initial drafts.

The most accessible options include:

• Easy-Peasy.AI Press Release Generator: Uses GPT-5 to create professional press releases in minutes, supporting 40+ languages. The free version allows unlimited generations but may include watermarks on exports. Users input basic details (e.g., headline, boilerplate, quotes), and the AI structures the content with standard PR formatting (dateline, lead paragraph, body, boilerplate). The platform also offers a 14-day free trial for its AI Audio Transcription service, useful for transcribing executive quotes ^[9].
• Copy.ai’s Free Press Release Writer: Part of Copy.ai’s suite of free tools, this generator focuses on marketing-ready copy. Users select a tone (e.g., professional, enthusiastic) and provide bullet points about the announcement. The AI expands these into a full release, with options to regenerate sections. The free plan includes 2,000 words/month across all tools, sufficient for 3–4 press releases. Copy.ai also offers a Text Analyzer to refine clarity and engagement ^[8][7].
• LogicBalls (via Team-GPT): A completely free tool with no trial restrictions, LogicBalls provides full access to its press release generator and other writing tools. It’s designed for simplicity, requiring only a headline and key details to produce a structured draft. The platform lacks advanced customization but is ideal for quick, no-frills releases ^[6].
• Hypotenuse AI (Free Trial): While not permanently free, Hypotenuse AI offers a 7-day trial with full access to its press release generator, which includes industry-specific templates (e.g., product launches, mergers). The tool automatically suggests strong verbs and avoids clichés, with a built-in plagiarism checker. Users can export releases in Word or PDF formats ^[2].

Limitations to Note:

• Free tiers often restrict word counts (e.g., 500–1,000 words per release) or limit monthly generations ^[8].
• Some tools add subtle watermarks or require attribution in free versions ^[9].
• Advanced features like media contact databases or distribution are typically paywalled ^[6].

Complementary AI Tools for Polishing and Distribution

A press release’s impact depends not just on its content but also on its presentation, accuracy, and reach. Free AI tools can enhance these aspects without requiring paid PR software. Here’s how to elevate a draft using complementary tools:

1. Editing and Tone Refinement - Grammarly’s Free AI Writing Assistant: Scans press releases for grammatical errors, tone inconsistencies, and clarity issues. The free version highlights passive voice, wordiness, and readability scores—critical for journalistic standards. It also suggests stronger phrasing for headlines and lead paragraphs. Users can paste their draft into Grammarly’s web editor or use the browser extension for real-time feedback ^[2][10]. - QuillBot (Free Paraphraser): Helps reword clunky sentences or avoid repetition in press releases. The free plan allows paraphrasing up to 125 words at a time, useful for refining quotes or boilerplate sections. It offers seven paraphrasing modes, including “Formal” for PR tone ^[7].

1. Visual and Multimedia Enhancements - Canva Magic Studio (Free Plan): Designs press kits, social media graphics, or infographics to accompany releases. The AI-powered Magic Media tool generates custom images from text prompts (e.g., “modern tech startup office”), while Magic Write suggests captions or pull quotes. Free users get 50+ design types and basic AI features, with watermarks on some elements ^[2][3]. - Pictory (Free Trial): Converts press release text into shareable video clips or social media reels. The free trial allows 3 video projects (up to 10 minutes each), useful for creating teaser content. The AI automatically selects stock footage and adds captions ^[3].

1. Distribution and Outreach - BuzzStream ListIQ (Free Chrome Extension): Builds targeted media lists by analyzing Google News searches. Users input keywords (e.g., “tech reporters”), and the tool identifies relevant journalists with contact details. The free version limits exports to 50 contacts/month but is invaluable for DIY PR campaigns ^[2]. - GWI Spark (Free Insights): Provides audience demographics and interests to tailor press release angles. For example, if targeting Gen Z consumers, the tool reveals preferred media outlets (e.g., TikTok news accounts) and messaging styles (e.g., concise, visual-heavy). Free users access high-level trends without full dataset exports ^[3].

1. Plagiarism and Originality Checks - CopyLeaks (Free Plan): Scans press releases for unintentional plagiarism or AI-generated content flags. The free version checks up to 2,500 words/month, with reports highlighting similar phrases from online sources. Critical for ensuring originality before distribution ^[2]. - Originality.AI (Free Trial): Detects AI-written content in press releases, which some journalists may penalize. The trial includes 50 credits (≈5,000 words), enough to verify 2–3 releases. Useful for teams mixing AI drafting with human edits ^[6].

Workflows for Maximum Impact:

1. Draft with Easy-Peasy.AI or Copy.ai ^[9][8].
2. Refine tone and grammar with Grammarly ^[10].
3. Design visuals in Canva Magic Studio ^[3].
4. Verify originality with CopyLeaks ^[2].
5. Distribute via BuzzStream ListIQ or manual outreach ^[2].