Adding and managing Facebook Pages in Business Manager (now transitioning to Meta Business Suite) allows businesses to centralize control over multiple assets, streamline advertising, and assign roles efficiently. The process involves either creating new Pages, claiming ownership of existing ones, or requesting shared access—each with distinct requirements and steps. Meta Business Suite has replaced Business Manager as the primary tool, though existing workflows remain similar with updated interfaces and features.

Key takeaways from the sources:

• Three primary methods to add Pages: Create a new Page, claim ownership of an existing Page, or request shared access without ownership ^[1].
• Prerequisites for adding Pages: Must be an admin for over 7 days, the Page cannot be owned by another business, and you need a primary Page in your portfolio ^[2].
• Role assignments: Pages can be assigned to team members with full or partial access, requiring portfolio control ^[8].
• Transition to Meta Business Suite: Business Manager is being phased out, with all functions moving to the updated suite ^[7].

Managing Facebook Pages in Meta Business Suite

Adding Pages to Your Business Portfolio

Meta Business Suite provides three distinct ways to add Facebook Pages to your business portfolio, each serving different needs. The process begins in the Settings section of Meta Business Suite, where users navigate to Accounts > Pages to initiate the addition. The method chosen depends on whether you need to create a new Page, claim ownership of an existing one, or collaborate on a Page owned by another entity.

• Create a new Page:
• Select Add > Create a new Facebook Page in Meta Business Suite ^[5].
• Enter the Page name, category, and agree to Meta’s terms. The new Page is automatically added to your portfolio ^[5].
• Requires full control of the business portfolio to complete this action ^[5].
• Example categories include "Local Business," "Brand," or "Public Figure" ^[5].

• Add an existing Page (claim ownership):
• Navigate to Add > Add a Page and enter the Page name or URL ^[2].
• You must be an admin of the Page for at least 7 days and the Page cannot be owned by another business ^[2].
• Existing admins and editors retain access unless removed manually ^[2].
• Ownership transfer requires confirmation, and the Page must not be part of another Business Manager ^[1].

• Request shared access:
• Select Request shared access to a Facebook Page and enter the Page name or URL ^[7].
• This grants partial permissions (e.g., viewing, commenting, or advertising) without ownership ^[7].
• The Page owner must approve the request before access is granted ^[7].
• Shared access is ideal for agencies or collaborators who don’t need full control ^[10].

Before adding a Page, ensure your business portfolio is set up in Meta Business Suite. Users can create up to two portfolios per account, each requiring a unique name, username, and business email ^[9]. Without a portfolio, Pages cannot be added or managed centrally.

Assigning and Managing Page Access

Once a Page is added to your business portfolio, the next critical step is assigning access to team members or external partners. Meta Business Suite allows granular control over permissions, ensuring users only have the access necessary for their roles. This is managed through the People section in Settings, where admins can assign assets like Pages, ad accounts, or Instagram profiles.

• Assigning Pages to team members:
• Navigate to Settings > Users > People, select the user, and click Assign Assets ^[8].
• Choose Pages as the asset type and select the specific Page(s) to assign ^[8].
• Assign full control (admin-level access) or partial access (e.g., editor, moderator, advertiser) ^[8].
• Users must already be added to the business portfolio before assets can be assigned ^[8].

• Permissions hierarchy:
• Full control: Can edit settings, assign roles, and manage all Page features ^[10].
• Partial access: Limited to tasks like creating posts, responding to messages, or running ads, depending on the role ^[7].
• Custom roles: Meta allows creating custom roles for specific needs, such as "Content Creator" or "Ad Analyst" ^[10].

• Partner access for agencies/clients:
• Clients must grant partner access via their Business Suite under Settings > Partners ^[10].
• Agencies can request access by sending a link to clients, who approve the request ^[10].
• If the client doesn’t use Business Suite, agencies can request access directly through the Page settings ^[10].
• Partner access is revocable at any time by the Page owner ^[7].

• Removing access or Pages:
• To remove a Page, go to Settings > Accounts > Pages, select the Page, and click Remove ^[1].
• Removing a Page from the portfolio doesn’t delete it but revokes your business’s access ^[3].
• To revoke user access, navigate to People, select the user, and remove assigned assets ^[8].

Meta emphasizes that Business Manager is being phased out, with all functions transitioning to Meta Business Suite. Users are encouraged to migrate to the new system, which offers improved asset management and collaboration tools ^[7]. For businesses managing multiple Pages, the Suite provides a unified dashboard to monitor performance, schedule posts, and track advertisements across Facebook and Instagram ^[4].