Configuring Facebook Business Manager notifications and alerts allows businesses to streamline communication, prioritize critical updates, and reduce unnecessary distractions. The process involves accessing notification settings through Meta Business Suite (replacing Business Manager) or Ads Manager, where users can customize alerts for business updates, ad accounts, page activities, and team permissions. Meta is transitioning from Business Manager to Meta Business Suite, so users should prepare for this change while configuring current settings.

Key findings from the sources:

• Notification settings are managed in Meta Business Suite (replacing Business Manager) or Ads Manager, with separate controls for business updates, ad accounts, and page activities ^[1][4]
• Users can set default notification tabs, filter by category (e.g., permissions, roles, support), and adjust delivery methods (email, SMS, in-app) ^[2][3]
• Critical alerts (ad approvals, payment issues, invoices) cannot be disabled and will always be sent ^[4]
• Team members and virtual assistants should have tailored notification settings to ensure they receive relevant updates without overload ^[5]

Configuring Facebook Business Manager Notifications

Accessing and Customizing General Business Notifications

To begin configuring notifications, users must navigate to the appropriate settings in Meta Business Suite or the legacy Business Manager interface. The process starts by accessing Business Settings, where notification preferences can be adjusted for both individual users and entire teams. Meta emphasizes that Business Manager is being phased out in favor of Meta Business Suite, which consolidates tools for pages, ads, and business assets into a single platform ^[1]. This transition means users should familiarize themselves with the new interface while still managing current settings.

The primary steps for customizing notifications include:

• Accessing Notification Settings: Go to Business settings in Business Manager or Settings in Meta Business Suite, then select Notifications ^[1][2].
• Setting Default Tabs: Users can choose a default tab (e.g., "All," "Unread," or "Flagged") to prioritize which notifications appear first when opening the panel ^[2].
• Filtering by Category: Under Preferences, users can check or uncheck boxes for specific notification types, such as:
• Business updates (e.g., policy changes, new features) ^[1]
• Asset-related alerts (e.g., page roles, ad account permissions) ^[2]
• Support and billing notifications ^[4]
• Adjusting Delivery Methods: Notifications can be received via email, SMS, or in-app alerts, with options to toggle each method on or off ^[3].

For team-based workflows, it’s recommended to enable notifications for business permissions and role changes to ensure admins are alerted when access levels are modified. Virtual assistants or team members managing pages should have notifications enabled for page activities, reviews, and ad performance updates to maintain responsiveness ^[5]. However, users can disable non-critical alerts, such as general business updates, to reduce noise ^[3].

Managing Ad Account and Page-Specific Alerts

Ad account and page notifications require separate configuration, as they are tied to specific assets within Business Manager. These alerts are critical for monitoring campaign performance, payment issues, and customer interactions. Unlike general business notifications, some ad-related alerts—such as ad disapprovals, payment failures, or invoice reminders—cannot be disabled and will always be sent to the account owner ^[4].

Ad Account Notifications

To adjust ad account notifications:

1. Navigate to Meta Ads Manager and select All tools in the left-hand menu.
2. Under the Advertise section, click Ad account settings, then choose Notification settings ^[4].
3. Users can: - Edit the email address where ad alerts are sent ^[4]. - Toggle notifications for ad approvals, spending limits, and performance updates (though critical alerts remain mandatory) ^[4]. - Set up custom rules for team members, such as notifying only when spending exceeds a threshold ^[5].

Page Notifications

Page notifications are managed differently and focus on customer interactions, such as comments, messages, and reviews. To configure these:

1. From a Facebook Page, click Settings & privacy, then Settings.
2. Select Notifications and scroll to the Pages you manage section ^[3][6].
3. Users can adjust: - Frequency of alerts (e.g., "All notifications," "Only important," or "Off") for activities like new followers, comments, or messages ^[6]. - Delivery methods, such as pushing notifications to email or mobile devices ^[3]. - Team-specific settings, ensuring only relevant members (e.g., community managers) receive customer interaction alerts ^[5].

For businesses with high engagement volumes, it’s advised to:

• Enable notifications for reviews and messages to maintain customer service standards ^[5].
• Disable non-essential alerts, such as "Page likes," to avoid notification fatigue ^[3].
• Use filters in the notification panel to prioritize unresolved issues (e.g., unanswered messages) ^[2].

Best Practices for Notification Management

• Regularly review settings: Business needs evolve, so notification preferences should be audited monthly to ensure relevance ^[3].
• Leverage Meta Business Suite: As Business Manager is phased out, migrate settings to the Suite for unified control over pages, ads, and notifications ^[1].
• Train team members: Ensure all users understand how to adjust their personal notification settings to avoid missed critical updates ^[5].
• Separate personal and business alerts: Use distinct email addresses or notification channels for business-related messages to maintain focus ^[3].